Big, awfully wrong SEO myths busted
In the world of SEO, misinformation abounds. Reading a few books and blogs and talking to some industry experts helps. But in those readthroughs and conversations, some of the information is incorrect or misleading. An expert SEO company in Australia, Gray SEO Global, reveals some of the myths you should move beyond.
Myth 1: Meta Tags Boost Your Rankings
Not anymore. In fact, Google and Bing no longer index meta tags. But don’t ignore them. Meta tags form the text that appears alongside your link in the search results. A compelling description compels users to visit your listing instead of others.
Myth 2: More Inbound Links, Better Results
Not true. Google, in its recent algorithm update, has made it a priority to phase-out quantity and embrace quality. Driving up rankings using thousands of inferior links is history. Actually, creating such links can look spammy, and Google won’t hesitate to penalize your site. Focus on getting links from websites that are relevant to your business. Accompany those links with relevant text.
Myth 3: PageRank Still Matters
Google’s infamous PageRank is a ranking of the website’s overall dominance. On a score of 1-to-10, SEO experts were able to determine whether a site is doing well or not. Often it was, the bigger the number; the higher the rank. But today, even though PageRank still exists, Google’s algorithm doesn’t rely on single indicators. Instead, it looks at factors like context and relevance.
Myth 4: Google Favours Keyword-Rich Domains
Years ago, keywords in the domain name were Google’s main focus. For instance, artificialplantshop.com would also rank in a search for artificial plant shop. That’s a thing of the past. Google is now doing things differently. Instead of ranking a website using the domain name, this search giant establishes how relevant and authoritative the site is. Ace the topic, and you hit the jackpot.
Myth 5: Websites Must Be “Submitted” to Search Engines
In 2001, this was the norm, but not at all in 2017 and beyond. Currently, if there’s any connection or link from another site to yours, Google will discover your site quickly. Note that indexing is very different from achieving high rankings. So that first step of submission is not helpful or needed anymore.
Myth 6: Good SEO Is All About Trickery
False, false, false! However, there are some unscrupulous SEOs that go about their business attempting to “trick Google”. Trickery is not a shortcut to rank highly or an ideal way to provide good, effective and lasting SEO. Good search engine optimization is about creating an informative and relevant website with great user experience and unique content. You know an SEO agency is professional if they encourage the distribution or sharing of great content. Such a practice drives organic traffic and quality links to your website.
In the end, it’s not a battle of wits between you and Google. Do what is right, and Google will reward you with high rankings. Tricking search engines, especially using black hat techniques, will only push your website to the edge of penalization, and eventually, extinction.
Let the hands of an expert, such as Gray SEO Global – Sydney SEO look after your search engine marketing.